Agile & Lean consulting from SuperScript builds a learning culture focused on rapid delivery of great software products. We grow your capability to continuously engage customers, discover solutions, and improve development.

Who We Are

William Baxter has an irrepressible passion for learning and taking on new challenges. Unusually broad experience in mathematics, programming, management, and entrepreneurship uniquely positions William to help clients build trust, servant leadership, and high-performance culture. Nothing satisfies him more than seeing a client become customer focused and discover a better product to create.

His love for entrepreneurship started early when he opened a skateboard shop during high school. After earning a PhD in mathematics from UC Berkeley, William founded SuperScript, providing programming and consulting services to clients in publishing and early internet services. Several of his open-source software packages still see widespread use. He later joined the startup CheetahMail, playing a critical role as VP of Technology in building the world's largest email service provider. His next startup, FocusDB, anticipated the explosion of interest in non-relational databases.

While leading technology departments William repeatedly confronted a cultural misalignment of business and technology groups. His obsession with solving that problem led him to Agile & Lean, applying them first as an internal agent of change and now as a consultant.

In addition to his professional pursuits, William has a black belt in Shoto-Kai karate. He enjoys reading on economics and law. He lives with his wife in Austin, Texas. For a full professional history, see LinkedIn.

What We Do

Enterprise Innovation

Our enterprise innovation program builds a high-performance culture that unlocks the potential of your organization.

Enterprise Assessment:

Discover what to change to achieve a high-performance culture. We look at your strategy, product vision, team structure, people, incentives, and communication. Then we identify the top priority gaps to address, and provide specific action plans to ramp up innovation.

Agile Team Deployment:

Agile Team Deployment: Create product teams focused on rapid delivery of customer value. Our bootcamp training provides a solid grounding in Agile & Lean principles, Scrum, and Kanban. Embedded coaching reinforces good practices, and endows teams with the ability to improve on their own.

Lean portfolio management:

Use high-visibility portfolio tracking to align and coordinate efforts across teams. We introduce lightweight tools for prioritization, dependency management, and resource allocation. We help you choose the right projects to deliver the maximum business value with the available resources.

Executive training & coaching:

Empower teams through servant leadership. Our executive training & coaching maximizes the impact of your engagement with product teams. We facilitate formulation of a clear product vision, effective delegation, open communication, and robust feedback.


Basic Assessment

The Basic Assessment package is a two-week deep dive into your organization. We interview key employees, embed with teams to observe directly how they work, and map your existing development processes. We examine the fundamental aspects of your organization:

Our analysis identifies the top barriers to creating a high-performance culture, and provides you with specific actionable recommendations to overcome them and reach new levels of product delivery.


Customer Product Data Company

Customer focus and new business models

A longtime publisher of consumer product data was losing ground to the trend toward free customer reviews. We trained and coached three product teams, and coached leadership in lean portfolio management. The teams achieved a rapid development pace with customer focus, and the business created new business models to explore.

Financial Services Company

Streamlined development process

Most people consider this company the best performer in its field. An assessment found gaps in devops, QA, and more than 65% of development time spent waiting for dependency resolution. We pinpointed problem areas and delivered specific action plans for improvement.

Ecommerce SAAS Provider

Consistent practice and vocabulary

Growth had caught up with this service provider. They had no consistent practices, a code base of increasing complexity, and demanding clients to please. Training and coaching for all teams brought consistent vocabulary, baseline practices, and reporting to their development efforts. Joint training with a client created a new collaborative development model.

Contact Us

Launch your software product innovation program to achieve faster delivery, lower cost, and better outcomes. Call us today at 212-765-1477.