SuperScript

Welcome to SuperScript, the online home of William Baxter, a CTO with experience building teams and scaling systems in service of the business vision.

Superpowers #

Adept at discovering the nature and structure of client needs and architecting matching solutions. Able to cut through the noise, bring clarity and alignment to the vision, and enhance performance, from client relationships to product roadmaps to implementation.

Highlights #

Building scaling platforms in multiple domains:

• Email marketing for 100M+ recipients per month at CheetahMail (largest in the world at the time, acquired by Experian 2004)
• Code commit system for 1700+ developers with weekly builds at Bloomberg
• Hotel reservation system in 8 languages at Tablet (turn-around of failing platform, acquired by Michelin 2018)
• Investment data management for 100k+ investors with SEC-compliant bridge from traditional to tokenized assets at Vertalo

Coaching teams and executives in major firms:

• Digital organization assessment for Board of Directors at Consumer Reports
• Agile performance improvements to magazine group SVP at Time
• Assessment and coaching for Product Team Leadership at Angie’s List
• Digital Group alignment coaching for SVPs, CTO at A&E Networks
• Wasted-time identification in Web App development (84%) for Managing Directors at Goldman Sachs
• Value stream optimization for Sales Products for Director at St Jude Medical
• Engagement coordination for Software Application and Infrastructure teams and SVPs at Anthem
• Internal platforms development optimization for SVPs at Capital Group

How Can I Help You? #

I’m looking for a product-focused CTO role discovering critical client needs and delivering scaling solutions for a growth-stage B2B fintech platform provider. If that’s you, let’s talk!

If my skills don’t match your needs, my extensive peer network of highly skilled technology leaders probably includes someone who does match. Let’s connect and find them! Schedule a free consultation or send an email.