SuperScript

Welcome to SuperScript, the online home of William Baxter, a CTO with experience building teams and scaling systems in service of the business vision.

Superpowers #

I accelerate success by connecting business goals to engineering execution, designing architectures that scale, and building teams that deliver. I bring strategic perspective, hands-on technical skills, an extensive network of experts in business and technology, and experience creating secure, high-throughput platforms across fintech, infrastructure, and ad tech.

Problems I like Solving #

• Low execution speed and delivery throughput
• Security and performance concerns with AI adoption
• Closing expertise gaps via network introductions
• Scaling difficulties
• Misalignment of technology and product
• Poor process flow and predictability
• MVP formulation and execution
• Building culture of continuous-improvement

Highlights #

Building scaling platforms in multiple domains:

• Email marketing for 100M+ recipients per month at CheetahMail (largest in the world at the time, acquired by Experian 2004)
• Code commit system for 1700+ developers with weekly builds at Bloomberg
• Hotel reservation system in 8 languages at Tablet (turn-around of failing platform, acquired by Michelin 2018)
• Investment data management for 100k+ investors with SEC-compliant bridge from traditional to tokenized assets at Vertalo

Coaching teams and executives in major firms:

• Digital organization assessment for Board of Directors at Consumer Reports
• Agile performance improvements to magazine group SVP at Time
• Assessment and coaching for Product Team Leadership at Angie’s List
• Digital Group alignment coaching for SVPs, CTO at A&E Networks
• Wasted-time identification in Web App development (84%) for Managing Directors at Goldman Sachs
• Value stream optimization for Sales Products for Director at St Jude Medical
• Engagement coordination for Software Application and Infrastructure teams and SVPs at Anthem
• Internal platforms development optimization for SVPs at Capital Group

How Can I Help You? #

My extensive peer network of highly skilled technology leaders probably includes someone who can help you. Let’s connect and find them! Send an email to get started.

I’m interested in fractional or full-time CTO roles for a well-funded startup that needs to scale a data-marketplace platform. If that’s you, let’s talk!